Media Literacy Forum

Black Friday

With Black Friday just last week, I thought I would talk about how much companies advertise, especially during this time of the year. Although most of us generally dislike watching ads, it is a part of life at his point and we are used to it. But during the weeks leading up to Christmas the ads seem to become more frequent and extravagant. The extra amount of money they put into advertising must still earn them a decent profit because they continue to do it year after year. Usually when we think of ads we only think about the ones that we see on TV or online but the number of ads I receive through email and even in normal mail are still very high. I always used to wonder how some companies can still make so much money when the mark things down so much for Black Friday. Putting commercials on air is unimaginably expensive and it is mind boggeling to me that companies have enough money to advertise as much as they do. This just shows how overpriced certain things are. They can mark things down 50% and still make profit. I also think black friday seems to be a way for certain businesses to get rid of all of their products that they didn’t sell. Whatever their reasons behind it are, it is obviously working for them to continue it every year.

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Replies

  • I feel like advertisements help a lot because everyone wants the newest thing, even kids. When they see a product that's on TV and the commercial over-dramatizes how good the product is, people instantly think they need it. I think that's a good reason as to why Black Friday is always so packed.
  • I buy nearly everything online, and the number of catalogues I receive in the months of November and December is staggering. Not to mention the number of e-mails from companies that I have done business with in the past.

    Black Friday, to me, is the worst of modern-day America.
  • I work at JcPenney's and it feels like we were preparing for Black Friday weeks before. I worked on Thanksgiving and Black Friday and it was insane. People get so crazy about discounted clothes, which I thought was kind of funny because we have discounts other times of the year, not just on that day.
  • I agree with you. These ads can get annoying but how else would we know about the products? It's so helpful and the advertising business will never go out of business just because we will always need advertisements. I bought a lot black friday shopping and I wouldn't have known about it if it wasn't for ads.
  • Black Friday is crazy. You see so many advertisements up for a whole bunch of different stores all around and on all social media. Sometimes I wonder if it's even worth going to a store to get 50% off if I'm going to be standing there for a couple of hours.
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